XR Labs | Branding

Designing the new identity for XR labs Labs, an AR VR Company primary working in crafting solutions for industries and factories, who were also looking to scale in education field. The founders of the company were young and daring. They were keen on creating a logo that is timeless and can be scaled to any sector. The company’s mission was not aligned to a single perspective, they were varied just like their portfolio.

 

The company's DNA hadnt changed even after they had jumped across fields, their aim was to be in the tech sector, bringing solution via virtual, augmented reality, artificial intelligence so on and so forth. After a few iterations, we arrived at something that felt truly representative of the company and its goals. At XR Labs, our mission is to enabling your Industry to its 4.0 Transformation

Timeline

2 Months ( Feb 2018 - Apr 2018 )

Responsibilities

Graphic, Content Creation, Scale and growth of a brand

Role

Logo Designer, Brand Strategist

Branding Direction

We arrived at keywords and theme direction by a 8 page branding questionnarie, where i understand their vision, through abstract and direct questions.

 

The logo will focus on element of industry and technology which also suggests vision and trust, will also focus on philosophical metaphors that are an integral part of the company’s product lines.  The identity centers on a bold, modern logo that uses the simple icons of international symbols to create a professional, accessible and democratic visual personality. The program will include a corporate icon that functions as a simple.

 

The Palette will follow a dark spectrum that boasts of classic and premium emotion.

Industry

Global

Information Technology

Philosophy

Strategy

Professional

Moodboard

Sketches

Logo Design

XR Labs was fixed on graphic mark, emblem, or symbol that can used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. (images used in background are representative, i do not own the rights)

Graphics

Graphics based on pop culture and its references to position the company as young and vibrant