Dopamine is a contemporary, independent design studio established by me. We are focused on crafting identity & brand design, videos, web presence and digital experience.
We are headquartered in India, but we have built a remote workflow that allows us to work from anywhere in the world.
Back in 2014, my friends and I used to hang out at a soup shop near our school. The person running the shop did not speak our language but was one of the kindest people I had ever met. Not many knew the shop existed, it didn't have a name or a board though he served some amazing soup.
We all urged him to set up a banner and do some flyers for marketing, he didn't act upon it for months. I ended naming the shop, making the logo & printing a small banner. He returned the favor with a free soup :’) That was the first time I designed something as a service.
When I decided to set up my studio, I wanted it to be a space for all disciplines of design that brings people together. I wanted it to be a place for people who don't take themselves seriously but put a lot of heart into what they do.
Design in general borrows from other disciplines and culture to grow. I passionately believe that design and emotion play a crucial role in bringing brands closer to people. The goal is to build holistic products which ties together all spheres of design.
I'm experienced in shaping visual identities across brand, product design, and motion, creating timeless and thoughtful experiences for a diverse range of local and international clients.
Over the years, I have realized one cannot innovate alone. I always spend enough time to set up the right team for each project. This is why there is no one tied to my studio, everyone are freelancers & vendors, who are assembled carefully for each project. This idea was born out of the very foundation of how I loved moving across products and projects, which kept my creative juice flowing.
With the right team, the design decisions can be governed by the stakeholders of the project, rather than a linear hierarchy.
I approach every problem with an open mind, and sometimes finding the best solutions means doing something completely unrelated. I'm not afraid to experiment, to try new things, or make mistakes along the way. It helps me stay on the edge. I always say “yes” to a project that is audacious and unique.
It is easy to assume the position of a savior, especially when you are in the position of directing the behavior of consumers. As a designer, I follow an open-door approach to communication, with my team and my clients. Every feedback is valuable, and it's important to take the time to truly understand, without ego, and be willing and ready to adapt.
Throughout the 6 years of running of my studio, I have been lucky to work with deep thinkers, problem solvers & passionate artists. Below are a few selected projects.
Branding & web design of an Indian aerospace manufacturer. The startup aims to develop and launch its own small lift launch vehicle, first commercial launch is expected in 2022. Worked closely with the CEO and Founder, to create a website that is clear, accessible & visually engaging
A cross-platform Web-based Augmented reality experience that allows the end customer to visualize an array of Nissan cars in immersive AR right from their browser without having to download any special application.
A mobile application that gives monthly investment recommendations, for people who face analysis paralysis in their investments and fail to decide how much to invest and where.
A VR Experience to be used as part of the Pop-Up Store concept in IKEA Dubai, to let the users visualize 100s of assets from a small real estate in matter of minutes, and in life size scale.
HoloLens Application, using which service teams can connect with their customers remotely to help solve specific service problems. Service personnel can give instructions to customers, mark objects in their field of view, as well as record and store videos/pictures of each support session for future reference.
A platform for interior designers to manage their projects, clients & furniture assets. Interior designers can also create mood boards & plans using the furnitures which will be connected to real vendors in their locality, which can be directly shared with their clients.
Online creator platform for teachers to create AR lessons for K-12 students. The lessons are tailored to the curriculum. It is accompanied by a mobile AR viewer app for parents and kids.
Miracle Movies is an Indian film studio. They aim at making movies that are emotionally honest and experientially cinematic in its form. Worked closely with the production head to build their branding.
I have made quite a few mistakes and learnt a lot over the years. I learnt the hard way to prioritize people over work. With the right team & vibe, even the simplest of product can shine the brightest. The most important takeaway has been to make sure everyone in the team feels included, has the space to voice their opinion and make mistakes.
As a 20-year-old from architecture, I was upset when the carpenter with 20 years of experience wouldn't listen to my hacks to fix a wooden chair joint. I have made it a practice not to repeat that mistake. There is always an opportunity to learn from others, and it is important to trust and just listen before jumping to conclusions.
This has been one of the hardest skills to develop. It has taken a lot of work to establish smooth processes, which includes a hands-off approach and letting the other designers follow their process, and to support them with the right resources & techniques to do their best work.